In today’s post, I want to highlight an up-and-coming website that offers innovative new technology AND empowers patients with choice and flexibility when they choose a doctor. ZocDoc (www.zocdoc.com) is a website that lists physicians so that patients can schedule an online appointment and view patient ratings of the doctor. The service is offered in 16 cities around the US and patients can search by location, specialty and insurance information.
According to the New York Times ZocDoc is attracting browsers at the rate of 800,000 per month. I recently relocated to Baltimore and was tasked with finding a primary care physician. I did a quick search on ZocDoc and unfortunately, my MD is not listed. However, this service would have been convenient way for me to find a PCP or other specialist when I was searching for one a few months ago.
I did test search for an ophthalmologist in my area and was really impressed with the convenience of the appointment scheduling feature of the website. Doctors have to pay a $250 fee per month to be listed on ZocDoc, but the website claims that the appointment scheduling feature creates efficiency (due to filling appointment slots) and helps doctors run a better business. I was able to find a local ophthalmologist, review his credentials and patient reviews and see his available appointment slots—as early as Monday morning. This is a win-win for patients and doctors trying to run a business. Here is a bit of marketing from the ZocDoc website:
As this website gains momentum, it will empower patients with information beyond a phone book and enable them to schedule an appointment any time. Imagine the poor soul with an embarrassing skin rash who works 8-6 and doesn’t want to call a dermatologist from his cubicle—problem solved, he can book online with ZocDoc.